U.S. Market Daily: Reference ETFs Decline as Exchange Breadth Stays Mixed

On October 29, 2026, market-reference ETFs declined while breadth was positive on the NYSE and mixed on Nasdaq-listed stocks and the NYSE American exchange. Alphabet shares recorded the highest turnover among selected market leaders, while ServiceNow, Amazon and Caterpillar were highlighted as issue stocks based on turnover, volume and price movement.

Market at a glance

The SPDR S&P 500 ETF Trust (SPY), which tracks the S&P 500, fell 0.38% to $769.36. The Invesco QQQ Trust (QQQ), which tracks the Nasdaq-100, fell 1.42% to $715.34. The SPDR Dow Jones Industrial Average ETF Trust (DIA), which tracks the Dow Jones Industrial Average, fell 0.37% to $522.73.

Breadth was positive on the NYSE, where 1,902 stocks advanced, 766 declined and 172 were unchanged. On the NYSE American exchange, 2,488 advanced, 2,144 declined and 152 were unchanged. Among Nasdaq-listed stocks, 2,474 advanced, 2,239 declined and 556 were unchanged.

US market daily snapshot for 2026-10-29

Market leaders

Alphabet Class A (GOOGL) closed at $283.82, down 12.64%, on turnover of $39.66 billion and volume of 139.74 million shares. Alphabet Class C (GOOG) closed at $282.32, down 12.29%, on turnover of $26.29 billion and volume of 93.13 million shares. Both were classified as market leaders in the selected data.

Issue stocks

ServiceNow (NOW) closed at $109.67, down 26.95%, with turnover of $8.38 billion. Volume was 76.43 million shares, or 6.09 times its 20-day average.

Amazon (AMZN) closed at $243.79, down 4.25%, with turnover of $20.78 billion and volume of 85.23 million shares. Caterpillar (CAT) closed at $647.39, down 9.25%, with turnover of $5.29 billion and volume of 8.17 million shares.

Notable SEC filings

GOOG submitted a Form 10-Q on October 29, 2026, with a report date of September 29, 2026. GOOG also submitted a Form 8-K on October 28, 2026, with Items 2.02 and 9.01.

Amazon.com Inc. submitted a Form 8-K on October 29, 2026, with a report date of October 28, 2026, and Items 2.02 and 9.01. ServiceNow, Inc. submitted a Form 10-Q on October 28, 2026, with a report date of September 29, 2026, and a Form 8-K on the same date with Items 2.02 and 9.01.

Next Trading Day Checkpoints

  • Track whether the declines in SPY, QQQ and DIA continue in the next completed U.S. trading session.
  • Watch breadth across NYSE, NYSE American and Nasdaq-listed stocks after the mixed session on October 29.
  • Monitor trading activity in GOOGL, GOOG, NOW, AMZN and CAT, including volume and daily price changes.
This article summarizes the supplied market data for October 29, 2026. It is not investment advice.

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